Website Popups for Insurance Brokers

Your Insurance Offer Is Already on Your Website. Most Visitors Never Click It.

You have a multi-policy discount. A specialist cover nobody else in your area does properly. A quick-quote promise. A free policy review. All of it is on your website. But your visitor is scanning, not reading. They will leave without clicking any of it unless something puts it directly in front of them. That something is a popup. One message. Right moment. Offer clicked.

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£1.49/month  ·  One line of code to install  ·  Cancel any time

Why insurance broker websites lose enquiries

The Aggregators Win Because They Are Built to Convert. Your Website Is Built to Inform.

Insurance shoppers today move fast. They run a comparison on an aggregator, get a list of results, and then open a handful of broker and insurer websites in different tabs to see if the underlying policy is any good or if there is a better deal to be had directly. By the time they reach your site, they have already seen a dozen prices and a dozen promises.

Your website has a matter of seconds to give them a reason to stay. Not a reason to admire your content. A reason to click. The visitor is asking one question: is there something here worth engaging with that I have not seen from the four other tabs I have open? If your website does not answer that question quickly, they close the tab and go back to the aggregator.

The frustrating part is that most brokers have genuinely compelling reasons to engage. Multi-policy discounts that aggregators cannot display. Specialist cover that the price comparison sites group in with generic policies. A personal service where a real person checks the small print. A quicker quote process. These are real advantages. But they are buried in body copy that a comparison shopper does not have the patience to read.

A popup does not add more words to the page. It picks the one thing most likely to make that visitor stop, puts it in a small message in the corner of the screen at the right moment, and links directly to your quote form or contact page. It is not a redesign. It is not a new marketing campaign. It is the one piece of infrastructure your website is currently missing between a visitor arriving and a visitor acting.

Think about it commercially: If your website attracts 150 visitors a month and your contact form generates 4 enquiries, you are converting 2.7% of visitors. If one popup promoting your multi-policy discount converts an extra two visitors a month into enquiries, and the average commission on a policy pair is meaningful, that popup has covered its cost of £1.49 many times over. You do not need dramatic lift. You need one message to reach the right visitor at the right moment.
What insurance brokers actually use it for

Six Situations Where a Popup Turns an Insurance Browser Into a Genuine Enquiry

Each of these is a real commercial opportunity most broker websites are leaving to chance right now.

Multi-policy discount

You offer a discount for bundling policies but most visitors never find out it exists

Multi-policy discounts are one of the most effective reasons for a customer to choose a broker over an aggregator. The aggregator only shows them one policy at a time. You can package home and contents with car insurance, or business premises with public liability, and offer a better total price across the bundle. That is a real commercial advantage.

The problem is that a visitor who arrives on your car insurance page and gets a quote does not know you also do home insurance cheaper when taken together. Your website might mention it. It might even be on the homepage. But the visitor who came from a Google search for car insurance quotes is focused on that one thing, and they will leave without ever discovering the bundle deal.

A popup on your car insurance page, appearing after a few seconds, saying "We also cover home insurance. Bundle both and save. Ask us when you quote." introduces that conversation before the visitor leaves. It does not close the deal in one sentence. It opens the door. That is all it needs to do.

Example popup message "Multi-policy savings."
Specialist cover

You handle niche policies that aggregators bundle poorly and visitors do not know you exist in that space

Landlord insurance. Professional indemnity. Fleet cover. High-value home contents. Classic car insurance. Tradesman liability. These are categories where a specialist broker adds genuine value over a comparison site. The policies are more tailored, the underwriting is more appropriate, and the claims experience is significantly better.

But the visitor who needs specialist cover and finds your website through a generic search does not automatically know you specialise. They see a broker website. They assume you are like all the others. They are about to go back to Google and search specifically for a specialist unless something on your page stops them and makes the connection for them.

A popup on your relevant product pages that says "We specialise in landlord insurance. Talk to someone who knows the cover properly." changes that. It signals expertise. It turns a visitor who was about to leave into a visitor who thinks "actually, these people sound like they know what they are doing." That is the first step to an enquiry.

Example popup message "Landlord cover. Ask us."
Quick-quote promise

You can turn around a quote faster than the aggregator process suggests and that is exactly what an impatient visitor needs to hear

One of the biggest reasons people default to comparison aggregators is speed. They fill in one form and get 50 results instantly. What they do not realise until later is that those results are not always the final price, they often exclude important cover options, and for specialist or non-standard risks the comparison site sends them on a journey anyway.

If your brokerage can produce a proper, underwritten quote in a short timeframe, that is a commercial argument worth making. The visitor who is frustrated with the aggregator process and searching for someone to deal with their non-standard risk is your best prospect, and they are time-sensitive. They want a quote today.

A popup on your contact or quote pages, appearing immediately, saying "Tell us what you need. We will come back with a proper quote within two hours." answers the question they have not even asked yet: how long is this going to take? A specific time commitment like that builds trust and reduces the friction between visiting your site and picking up the phone.

Example popup message "Free quote by end of day."
Renewal shoppers

Visitors shopping around at renewal time are your hottest prospects and your website is not doing enough to hold them

Insurance renewal month is the moment most customers consider switching. They got the renewal letter, the price went up, and they are now doing what they should have done last year: looking at alternatives. Those visitors are not casually browsing. They have a deadline. They have a live policy. They are genuinely in the market.

A renewal shopper who lands on your homepage and sees a general broker website has no particular reason to choose you over the next result in Google. But a visitor who sees a popup within the first few seconds saying "Renewal coming up? We compare across our panel of insurers and usually beat your current price. Send us your renewal notice." has just been given a very specific, very relevant reason to engage.

That popup does not work on everyone. It does not need to. Renewal shoppers are already motivated. They just need the right prompt at the right moment to stop shopping around and start talking to you.

Example popup message "Beat your renewal price?"
Free policy review

You offer a free review that removes all the risk from the first conversation but most visitors leave before they realise it is on offer

A free, no-obligation policy review is a low-friction entry point into a conversation with a prospect. It removes the commitment of getting a quote. It frames you as an advisor rather than a salesperson. And it gives you the chance to demonstrate your expertise before money changes hands. For brokers who work on commercial lines or complex personal lines, it is often the most effective first step in the sales process.

The only problem is that visitors need to know it exists before they leave. If it is mentioned in your about page or buried in a footer CTA, most visitors will never find it. A popup on your homepage or your main product pages, appearing at the right moment, brings it to the surface when the visitor is most open to it: while they are still actively reading your site and forming an opinion about whether you are worth their time.

Example popup message "Free 15-min policy review"
Trust and regulation

Visitors are wary of who they are talking to online and a small trust prompt at the right moment can be the difference between a click and a bounce

Insurance is a regulated industry. Customers buying a policy through a broker are trusting that broker with a financial decision that matters. In a market full of comparison sites, lead generators, and websites of varying quality, a visitor who finds you through a search engine has no way of knowing immediately whether you are a legitimate, regulated broker or a lead-gen site that will sell their details to three insurers.

A popup that appears early in their visit and carries a short trust statement, such as your FCA registration, how long you have been trading, or the number of policies you manage, gives the visitor a quick signal that you are the real thing. It does not need to be a long statement. It needs to answer the low-level doubt in their mind before that doubt sends them back to a brand name they already recognise.

For a newer or lesser-known brokerage, this kind of trust popup can have a material effect on how many visitors stay long enough to request a quote. Legitimacy is not obvious on most broker websites. Make it obvious.

Example popup message "Independent FCA broker."
How it works

Write the Message, Choose the Page, Let It Run.

Engagement Bods does one job. It puts your message in front of the right visitor at the right moment on the right page. No development work after setup.

✏️

Write your message

One sentence. Your best offer, your specialist angle, your free review. Done in two minutes.

🎯

Choose the right page

Multi-policy discount on the car insurance page. Landlord specialist message on the landlord cover page. Each popup stays targeted.

⚙️

Set timing and frequency

Appear after a few seconds or immediately. Once per session so it is not irritating to a repeat visitor who has seen it.

🔗

Link to your quote form

One click takes the visitor directly to your quote request form or contact page. No extra steps between the message and the action.

📱

Works on mobile

Insurance searches happen on mobile. Popups sit at the top or bottom of the screen and visitors can dismiss with one tap.

⚡

One line of code, then you are in control

Install once. After that, every popup you create, edit, or turn off runs immediately from your account. No developer needed again.

Getting the message right

Insurance Visitors Are Wary. Your Popup Message Needs to Be Specific, Not Salesy.

The wrong popup message confirms a visitor's suspicion that you are just another company chasing their data. The right one gives them a reason to engage. Here is the difference.

Be specific

Vague messages get ignored. Specific messages get clicked.

"Get a quote today" is not a message. Every website in financial services says that. It tells the visitor nothing new, it offers no reason to act differently than they were about to, and it sounds like every other call-to-action they have already scrolled past.

"Landlord cover for portfolios up to 20 properties. Talk to someone who does this every day." is a message. It is specific. It signals expertise. It tells the visitor who it is for. If they match that description, they have a very good reason to click. If they do not match it, the popup was not relevant to them anyway and they will ignore it without friction.

The goal of an insurance popup is not to appeal to everyone. It is to stop the right visitor in their tracks and give them the one sentence they needed to choose you over going back to Google.

Reduce commitment

The visitor does not want to be sold to. They want a reason to take a small next step.

Insurance buyers are often in research mode. They are not ready to commit. A popup that says "Buy now" or "Get insured today" asks for too much too soon and gets dismissed. A popup that says "Free 15-minute call with no obligation" asks for almost nothing and opens the conversation.

Think about what the smallest useful next step looks like from your visitor's perspective. Is it booking a call? Sending their renewal notice? Requesting a callback? The popup message should point at that step specifically and make it sound easy. Because it is easy. The friction is in the visitor's head, not in the action itself. Your popup can remove it.

Match the page

The message should feel like it belongs on the page the visitor is reading.

A visitor on your professional indemnity page is thinking about professional indemnity insurance. A popup on that page about home insurance is irrelevant and mildly annoying. A popup about professional indemnity cover for consultants is immediately relevant and potentially very welcome.

You can create as many popups as you need and assign each one to specific pages. The most effective setup for a broker website is one popup per product category, each with a message that speaks directly to what the visitor is already looking at. The visitor does not experience this as a generic popup. They experience it as the website noticing what they need. That is a different quality of attention entirely.

Ready to Put Your Best Offer in Front of Every Visitor?

Install takes one line of code. Your first popup takes two minutes to write. And at £1.49 a month, you are paying less for this than for a single click in most insurance PPC campaigns.

Start using Engagement Bods

£1.49/month or £15/year  ·  No free trial  ·  Cancel any time

Why static offers underperform

Your Offer Is Already on the Page. The Popup Is What Makes Sure the Visitor Sees It.

Here is how a popup performs compared to the other ways insurance brokers try to surface their best offers.

Method Visitor sees it? Timed to the visit? Clickable direct to your form? Takes 2 minutes to update?
Banner in the header Easily missed No Not reliably Needs developer
Offer buried in body copy Only if they read everything No Not always Usually needs CMS access
Footer CTA Only if they scroll that far No Sometimes Needs developer
Social media post Only followers, once in feed No Requires a separate link Yes
Engagement Bods popup Yes, every visitor Yes Yes Yes

The advantage of a popup is not that it is louder than a banner. It is that it appears at the moment the visitor is most engaged with your page, which is when they are most open to the offer.

The broker argument

Brokers Have Real Advantages Over Aggregators. A Popup Is How You Communicate Them Before the Visitor Leaves.

01

You are not competing on price alone

Aggregators win on price display. You win on cover quality, service, specialist knowledge, and long-term relationship. None of that shows up in a price comparison table. But it can show up in a popup. The visitor who would have left because your headline price was not the cheapest might stay when they see "We tailor the policy to your situation. Call us before you commit to the cheapest quote."

02

Your most valuable prospects do not shop on price

Commercial lines, high-net-worth personal cover, specialist risks. The visitors you most want to convert are often the ones who are most frustrated with aggregators because their situation is too complex for a comparison form to handle. A popup that says "Complex risk? We can help where comparison sites cannot." speaks directly to that frustration and stops them leaving to try yet another generic quote form elsewhere.

03

Your offers change and your website needs to keep up

Insurance products change. Underwriters change their appetite. New products come to market. Seasonal risks appear. A popup is the fastest way to surface a new message to your website visitors without touching the site itself. You update the message in your account, it goes live in seconds. For a broker who wants to stay commercially sharp, that agility matters.

04

Every visitor who leaves without enquiring is a visitor your competitors can still reach

A visitor who bounces from your site and goes back to Google is now available to every other result on the page. They may well end up at a competitor who did the one thing your website did not: give them a reason to stay and click. The cost of not having a popup is not zero. It is a slow, invisible drain on the value of your organic traffic and your paid search investment.

What you can control

Everything Is Adjustable. Nothing Requires a Developer After Setup.

🎨

Font, colour, and appearance

Match your brokerage branding. Adjust font, font colour, and popup style from your account.

⏱️

Timing and delay

Set how long after arrival the popup appears. Match it to the moment your visitor is most engaged.

🔁

Frequency control

Show once per session, once per day, or at the interval that suits your audience and offer.

📄

Page targeting

One page, multiple pages, or site-wide. Each popup is assigned exactly where it belongs.

🖥️

Desktop position

Bottom left or bottom right. Does not block the page. Sits in the corner until the visitor is ready.

📱

Mobile position

Top or bottom of the mobile screen. Dismissable with one tap. Works on every screen size.

Getting started

One Line of Code. Then You Never Need a Developer Again.

Add this snippet to your website once, in the <head> section of every page where you want popups to be available:

<script src="https://cdn.engagementbods.com/eb.js" data-id="YOUR_ID"></script>
  1. Sign up and get your unique account ID
  2. Paste the snippet into your website or CMS template once
  3. Create your first popup in your account, choose the page, write the message, set the timing
  4. Save. It goes live immediately. No deployment. No developer. No waiting.

Works with any website platform: WordPress, Wix, Squarespace, Webflow, bespoke CMS. If it renders HTML, it works.

Pricing

Less Than a Single Click in an Insurance PPC Campaign. Every Month.

Insurance search terms are some of the most expensive in Google Ads. At £1.49 a month, Engagement Bods costs less than the smallest paid search spend you run and works on every visitor who arrives organically.

Monthly
£1.49
per month
Unlimited popups. Cancel any time. No minimum term.
Best value
Annual
£15
per year
Equivalent to £1.25/month. Same features, better rate.

No free trial. No hidden fees. Unlimited popups on unlimited pages on your website.

Think about it this way: If your brokerage earns £200 in commission from a single new policy, and one popup message converts one extra visitor into one enquiry per month, the tool has paid for itself at a ratio of more than 100 to one. You do not need a dramatic improvement in conversion rate. You need one message to reach the right visitor at the right moment.
Questions from insurance brokers

The Questions We Actually Get Asked

Start with your strongest offer. If you have a multi-policy discount, that is the first popup. If your biggest advantage is speed, run a popup saying how quickly you can produce a quote. Put it on whichever page gets the most traffic first, set it to appear after four seconds, and link it directly to your quote request form or contact page. One popup, one message, one click. That is how you start.
Yes. You choose exactly which pages each popup appears on. A popup about landlord insurance goes on your landlord insurance page. A popup about professional indemnity cover goes on that page. Your homepage might carry a general popup about your free policy review. Each message stays targeted, which makes it more likely to get clicked.
A well-written popup that says something relevant and useful does not look unprofessional. What looks unprofessional is a popup that fires immediately, blocks the screen, and says nothing specific. Engagement Bods popups sit in the corner of the screen, appear after a short delay, and carry one clear message. That is different from the aggressive popups that gave the format a bad reputation. Write a message that is useful to the visitor and it will land as a helpful prompt, not an interruption.
Keep it to one sentence that tells the visitor something specific and useful. Not "Get a quote today" but "Multi-car discount available. Ask us when you quote." Not "Contact us" but "Free policy review with no obligation. Book a 15-minute call." The more specific the message, the more it feels like information rather than a sales push. Insurance visitors are doing research. Give them a reason to stay on your site, not a reason to dismiss you.
Yes, and for specialist brokers it is arguably more valuable than for generalists. Specialist cover is not well served by comparison aggregators. A visitor who lands on your professional indemnity page is already self-selecting as a serious prospect. A popup that confirms you know this space and gives them a specific reason to contact you rather than going back to Google is doing real commercial work. Most specialist brokers lose enquiries simply because their site is too passive. A popup is the simplest fix.
No free trial. At £1.49 a month, testing it for a month costs less than a single phone call to a marketing agency. If one visitor clicks an offer they would otherwise have missed and requests a quote, the month has paid for itself many times over. If it does not work for you, cancel. There is no lock-in.
Yes. No minimum term. No cancellation fee. Cancel from your account whenever you want.

Your Offer Deserves to Be Seen. A Popup Makes Sure It Is.

You have done the work. You have the specialist knowledge, the multi-policy discounts, the free reviews, and the cover that aggregators handle badly. All of that commercial firepower is on your website. A popup puts it directly in front of every visitor who would otherwise leave without finding it.

Get started from £1.49/month

One line of code to install  ·  Cancel any time  ·  No free trial