/* ============================================================
   Engagement Bods - Why Static Banners Fail on Holiday Lets Websites
   Brand: #00d1b2 (teal), white, black
   ============================================================ */

/* --- Reset & base ----------------------------------------- */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  font-family: 'Inter', system-ui, -apple-system, sans-serif;
  color: #111111;
  background: #ffffff;
  line-height: 1.7;
  font-size: 20px;
}

img { max-width: 100%; display: block; }
a { color: inherit; }

/* --- Colour tokens ---------------------------------------- */
:root {
  --brand:       #00d1b2;
  --brand-dark:  #00b89b;
  --brand-light: #e8faf8;
  --ink:         #111111;
  --ink-mid:     #444444;
  --ink-light:   #777777;
  --rule:        #e8e8e8;
  --bg-soft:     #f8f8f8;
  --white:       #ffffff;
}

/* --- Typography ------------------------------------------- */
h1, h2, h3, h4 {
  line-height: 1.2;
  font-weight: 800;
  letter-spacing: -0.025em;
  color: var(--ink);
}

h1 { font-size: 55px; }
h2 { font-size: 45px; }
h3 { font-size: 22px; font-weight: 700; }

p { font-size: 20px; margin-bottom: 18px; }
p:last-child { margin-bottom: 0; }

/* --- Layout ------------------------------------------------ */
.container {
  max-width: 880px;
  margin: 0 auto;
  padding: 0 20px;
}

.container--wide {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 20px;
}

section { padding: 72px 0; }

/* --- Scroll prompt ---------------------------------------- */
.scroll-prompt {
  display: flex;
  justify-content: center;
  align-items: center;
  padding: 4px 0 2px;
  background: var(--white);
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}

.scroll-prompt svg {
  width: 32px;
  height: 32px;
  color: var(--brand);
  animation: throb 1.6s ease-in-out infinite;
}

@keyframes throb {
  0%, 100% { transform: translateY(0px); opacity: 0.35; }
  50%       { transform: translateY(7px); opacity: 1; }
}

/* --- Buttons ---------------------------------------------- */
.btn {
  display: inline-block;
  padding: 14px 30px;
  border-radius: 6px;
  font-size: 17px;
  font-weight: 700;
  text-decoration: none;
  cursor: pointer;
  transition: opacity 0.15s, transform 0.1s;
  white-space: nowrap;
  border: 2px solid transparent;
  letter-spacing: -0.01em;
}

.btn--primary  { background: var(--ink); color: var(--white); border-color: var(--ink); }
.btn--primary:hover { opacity: 0.82; }

.btn--brand    { background: var(--brand); color: var(--ink); border-color: var(--brand); }
.btn--brand:hover { background: var(--brand-dark); border-color: var(--brand-dark); }

.btn--outline  { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn--outline:hover { background: var(--ink); color: var(--white); }

.btn:active { transform: scale(0.98); }

/* --- Nav -------------------------------------------------- */
.site-nav {
  padding: 16px 0;
  border-bottom: 1px solid var(--rule);
  position: sticky;
  top: 0;
  background: var(--white);
  z-index: 100;
}

.site-nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.site-nav__logo img { height: 36px; width: auto; }
.site-nav__cta { font-size: 15px; padding: 10px 20px; }

/* --- Eyebrow ---------------------------------------------- */
.eyebrow {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--brand-dark);
  background: var(--brand-light);
  border-radius: 4px;
  padding: 4px 10px;
  margin-bottom: 11px;
}

/* --- Section headers -------------------------------------- */
.section-header { margin-bottom: 40px; }
.section-header h2 { margin-bottom: 8px; }
.section-header p { font-size: 20px; color: var(--ink-mid); max-width: 600px; margin-top: 8px; }

/* --- Hero ------------------------------------------------- */
.hero {
  padding: 80px 0 64px;
  background: var(--white);
  overflow: hidden;
}

.hero__layout {
  display: grid;
  grid-template-columns: 1fr 200px;
  gap: 32px;
  align-items: center;
}

.hero__content { max-width: 620px; }

.hero__eyebrow {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.13em;
  color: var(--brand-dark);
  background: var(--brand-light);
  border-radius: 4px;
  padding: 5px 11px;
  margin-bottom: 20px;
}

.hero h1 { margin-bottom: 20px; }

.hero h1 em {
  font-style: normal;
  color: var(--brand-dark);
}

.hero__sub {
  font-size: 20px;
  color: var(--ink-mid);
  margin-bottom: 32px;
  line-height: 1.65;
}

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 14px;
  margin-bottom: 24px;
}

.hero__note { font-size: 14px; color: var(--ink-light); }

.hero__bod {
  display: flex;
  align-items: flex-end;
  justify-content: center;
}

.hero__bod img { width: 180px; height: auto; flex-shrink: 0; }

/* --- Problem section -------------------------------------- */
.problem { background: var(--bg-soft); }

.problem__body { font-size: 20px; color: var(--ink-mid); }
.problem__body p { margin-bottom: 16px; }

.problem__callout {
  margin-top: 32px;
  background: var(--white);
  border: 1px solid var(--rule);
  border-left: 4px solid var(--brand);
  border-radius: 6px;
  padding: 20px 24px;
  font-size: 20px;
  color: var(--ink);
  line-height: 1.65;
}

/* --- CTA strip -------------------------------------------- */
.cta-strip {
  background: var(--ink);
  padding: 40px 0;
}

.cta-strip__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.cta-strip__text h2 {
  color: var(--white);
  font-size: 28px;
  margin-bottom: 4px;
}

.cta-strip__text p {
  color: rgba(255,255,255,0.6);
  font-size: 16px;
  margin: 0;
}

.cta-strip .btn--primary {
  background: var(--brand);
  border-color: var(--brand);
  color: var(--ink);
  white-space: nowrap;
}

.cta-strip .btn--primary:hover {
  background: var(--brand-dark);
  border-color: var(--brand-dark);
  opacity: 1;
}

/* --- Static fails comparison ------------------------------ */
.static-fails { background: var(--bg-soft); }

.static-fails__table {
  width: 100%;
  border-collapse: collapse;
  margin-top: 32px;
  font-size: 16px;
  background: var(--white);
  border-radius: 8px;
  overflow: hidden;
  border: 1px solid var(--rule);
}

.static-fails__table th {
  text-align: left;
  padding: 12px 16px;
  background: var(--bg-soft);
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.09em;
  font-weight: 700;
  color: var(--ink-light);
  border-bottom: 1px solid var(--rule);
}

.static-fails__table td {
  padding: 14px 16px;
  border-bottom: 1px solid var(--rule);
  color: var(--ink-mid);
  vertical-align: middle;
}

.static-fails__table tr:last-child td { border-bottom: none; }

.static-fails__table tr.highlight td {
  color: var(--ink);
  font-weight: 700;
  background: var(--brand-light);
  border-left: 3px solid var(--brand);
}

.tag-no {
  display: inline-block;
  background: #fde8e8;
  color: #c0392b;
  border-radius: 3px;
  padding: 2px 8px;
  font-size: 13px;
  font-weight: 700;
}

.tag-yes {
  display: inline-block;
  background: var(--brand-light);
  color: var(--brand-dark);
  border-radius: 3px;
  padding: 2px 8px;
  font-size: 13px;
  font-weight: 700;
}

.table-note {
  margin-top: 20px;
  font-size: 16px;
  color: var(--ink-light);
  line-height: 1.65;
}

/* --- Use cases -------------------------------------------- */
.use-cases__grid {
  display: flex;
  flex-direction: column;
  gap: 24px;
}

.use-case {
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 28px;
  background: var(--white);
}

.use-case__tag {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--brand-dark);
  border: 1.5px solid var(--brand);
  border-radius: 4px;
  padding: 3px 10px;
  margin-bottom: 10px;
}

.use-case h3 { margin-bottom: 8px; }
.use-case p  { font-size: 20px; color: var(--ink-mid); }

.use-case__example {
  margin-top: 16px;
  background: var(--brand-light);
  border-left: 3px solid var(--brand);
  border-radius: 4px;
  padding: 14px 16px;
  font-size: 18px;
  color: var(--ink);
  font-style: italic;
}

.use-case__example strong {
  display: block;
  font-style: normal;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.09em;
  color: var(--brand-dark);
  margin-bottom: 5px;
}

/* --- How it works ----------------------------------------- */
.how-it-works { background: var(--bg-soft); }

.steps {
  display: flex;
  flex-direction: column;
  gap: 28px;
}

.step {
  display: flex;
  gap: 20px;
  align-items: flex-start;
}

.step__num {
  flex-shrink: 0;
  width: 40px;
  height: 40px;
  background: var(--brand);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 16px;
  font-weight: 800;
  color: var(--ink);
  margin-top: 2px;
}

.step__body h3 { margin-bottom: 6px; }
.step__body p  { font-size: 20px; color: var(--ink-mid); margin: 0; }

/* --- Tips / writing messages ------------------------------ */
.tips__list {
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.tip-box {
  background: var(--white);
  border: 1px solid var(--rule);
  border-top: 3px solid var(--brand);
  border-radius: 8px;
  padding: 24px 28px;
}

.tip-box__label {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--brand-dark);
  margin-bottom: 8px;
}

.tip-box h3 { margin-bottom: 10px; }
.tip-box p  { font-size: 20px; color: var(--ink-mid); }

/* --- Economics -------------------------------------------- */
.economics { background: var(--bg-soft); }

.economics__body { color: var(--ink-mid); margin-bottom: 32px; }
.economics__body p { font-size: 20px; margin-bottom: 16px; }

.economics__box {
  background: var(--white);
  border: 1px solid var(--rule);
  border-radius: 8px;
  padding: 28px;
}

.economics__box h3 {
  font-size: 18px;
  margin-bottom: 20px;
  color: var(--ink);
}

.economics__row {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 16px;
  padding: 12px 0;
  border-bottom: 1px solid var(--rule);
  font-size: 18px;
  color: var(--ink-mid);
}

.economics__row:last-of-type { border-bottom: none; }

.economics__row strong { color: var(--ink); font-weight: 700; }

.economics__total {
  color: var(--brand-dark) !important;
  font-size: 20px;
}

/* --- Pricing ---------------------------------------------- */
.pricing__cards {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(230px, 1fr));
  gap: 20px;
  max-width: 560px;
  margin-bottom: 24px;
}

.price-card {
  border: 2px solid var(--rule);
  border-radius: 10px;
  padding: 32px 28px;
  text-align: center;
  background: var(--white);
}

.price-card--featured { border-color: var(--brand); background: var(--brand-light); }

.price-card__label {
  font-size: 12px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.12em;
  color: var(--ink-light);
  margin-bottom: 12px;
}

.price-card--featured .price-card__label { color: var(--brand-dark); }

.price-card__amount {
  font-size: 48px;
  font-weight: 800;
  color: var(--ink);
  line-height: 1;
  letter-spacing: -0.05em;
}

.price-card__per { font-size: 14px; color: var(--ink-light); margin-top: 4px; margin-bottom: 16px; }
.price-card__note { font-size: 15px; color: var(--ink-mid); }

.price-card__badge {
  display: inline-block;
  background: var(--brand);
  color: var(--ink);
  font-size: 11px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 3px 10px;
  border-radius: 4px;
  margin-bottom: 10px;
}

.pricing__terms { margin-top: 0; font-size: 15px; color: var(--ink-light); margin-bottom: 24px; }

.pricing__context {
  margin-top: 32px;
  background: var(--bg-soft);
  border: 1px solid var(--rule);
  border-left: 4px solid var(--brand);
  border-radius: 6px;
  padding: 20px 24px;
  max-width: 580px;
  font-size: 20px;
  color: var(--ink-mid);
}

/* --- Install section -------------------------------------- */
.install-section { background: var(--bg-soft); }

/* --- FAQ -------------------------------------------------- */
.faq__list {
  display: flex;
  flex-direction: column;
  gap: 0;
  border: 1px solid var(--rule);
  border-radius: 8px;
  overflow: hidden;
  background: var(--white);
}

.faq-item {
  border-bottom: 1px solid var(--rule);
  padding: 24px 28px;
}

.faq-item:last-child { border-bottom: none; }

.faq-item h3 {
  font-size: 20px;
  font-weight: 700;
  margin-bottom: 12px;
  color: var(--ink);
}

.faq-item p {
  font-size: 20px;
  color: var(--ink-mid);
  margin: 0;
  line-height: 1.7;
}

/* --- Final CTA -------------------------------------------- */
.final-cta {
  background: var(--brand);
  padding: 80px 0;
  overflow: hidden;
}

.final-cta__layout {
  display: grid;
  grid-template-columns: 1fr 160px;
  gap: 32px;
  align-items: center;
}

.final-cta__content { text-align: left; }
.final-cta h2 { color: var(--ink); margin-bottom: 16px; }

.final-cta p {
  color: rgba(0,0,0,0.65);
  max-width: 560px;
  margin-bottom: 32px;
  font-size: 20px;
}

.final-cta .btn--primary { background: var(--ink); color: var(--white); border-color: var(--ink); }
.final-cta .btn--primary:hover { opacity: 0.82; }

.final-cta__note { margin-top: 14px; font-size: 14px; color: rgba(0,0,0,0.5); }

.final-cta__bod { display: flex; align-items: flex-end; justify-content: center; }
.final-cta__bod img { width: 150px; height: auto; }

/* --- Footer ----------------------------------------------- */
.site-footer {
  padding: 32px 0;
  border-top: 1px solid var(--rule);
  font-size: 14px;
  color: var(--ink-light);
}

.site-footer__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.site-footer__inner nav a {
  text-decoration: none;
  color: var(--ink-mid);
}

.site-footer__inner nav a:hover { color: var(--brand-dark); }

/* --- Responsive ------------------------------------------- */
@media (max-width: 720px) {
  .hero__layout { grid-template-columns: 1fr; }
  .hero__bod { display: none; }
  .final-cta__layout { grid-template-columns: 1fr; }
  .final-cta__bod { display: none; }
}

@media (max-width: 640px) {
  section { padding: 48px 0; }
  h1 { font-size: 34px; }
  h2 { font-size: 30px; }
  h3 { font-size: 20px; }
  p  { font-size: 18px; }

  .hero { padding: 48px 0 44px; }
  .hero__sub { font-size: 18px; }
  .hero__actions { flex-direction: column; align-items: flex-start; }

  .final-cta { padding: 56px 0; }
  .final-cta__content { text-align: center; }
  .final-cta p { margin-left: auto; margin-right: auto; font-size: 18px; }

  .cta-strip__inner { flex-direction: column; align-items: flex-start; }
  .cta-strip__text h2 { font-size: 22px; }

  .static-fails__table thead { display: none; }
  .static-fails__table,
  .static-fails__table tbody,
  .static-fails__table tr,
  .static-fails__table td { display: block; width: 100%; }
  .static-fails__table tr {
    margin-bottom: 12px;
    border: 1px solid var(--rule);
    border-radius: 6px;
    overflow: hidden;
  }
  .static-fails__table tr.highlight { border-color: var(--brand); }
  .static-fails__table td {
    padding: 10px 14px;
    border-bottom: 1px solid var(--rule);
    font-size: 15px;
  }
  .static-fails__table td:first-child {
    font-weight: 700;
    color: var(--ink);
    background: var(--bg-soft);
  }

  .step { flex-direction: column; gap: 12px; }
  .step__num { width: 32px; height: 32px; font-size: 14px; }

  .pricing__cards { grid-template-columns: 1fr; max-width: 100%; }

  .faq-item { padding: 18px 20px; }
  .faq-item h3 { font-size: 18px; }
  .faq-item p  { font-size: 18px; }

  .use-case { padding: 20px; }
  .use-case p { font-size: 18px; }

  .tip-box { padding: 20px; }
  .tip-box p { font-size: 18px; }

  .problem__callout { font-size: 18px; }
  .economics__body p { font-size: 18px; }
  .pricing__context p { font-size: 18px; }
  .economics__row { font-size: 16px; }

  .site-footer__inner { flex-direction: column; align-items: flex-start; gap: 12px; }
}